Southport · Merseyside

Equity release advice in Southport.

Independent, regulated equity release advice for Southport homeowners aged 55 and over — from a specialist who'll come to you, or meet by video call if you prefer.

Free initial consultation · Whole-of-market · Equity Release Council standards

A local equity release specialist for Southport homeowners

Southport has long been a favourite for retirees — the seafront, Lord Street, the golf courses and the quiet residential streets of Birkdale and Hillside. Many homeowners here bought decades ago and have seen their property grow considerably in value, opening up choices in later life that weren't there before.

My name is Rob Ashurst. I'm a qualified later-life lending specialist and I've helped clients across Southport, Formby, Ainsdale and the wider North West decide whether equity release is right for them. Sometimes it is. Sometimes it isn't — and I'll tell you either way.

Whether you'd like to clear a mortgage, top up your retirement income, help family onto the property ladder, fund home improvements or simply enjoy life now, I'll walk you through every option in plain English.

Get in touch

Free, no-obligation initial consultation — at home in Southport, by phone or by video call.

Adviser
Rob Ashurst
Hours
Monday – Friday, 9am – 5pm
Why choose 55Plus

Careful, local advice — nothing else.

Local knowledge

I know Southport and the Sefton coast well and I'm happy to visit you at home — Birkdale, Ainsdale, Formby, Churchtown, wherever suits.

Whole-of-market

I'm independent, not tied to one lender, so I compare plans across the market to find the right fit for your circumstances.

Free first chat

Your initial consultation is free and without obligation. I'll explain your options in plain English — no pressure, no jargon.

Equity Release Council standards

Every plan I recommend meets the Council's safeguards, including the no-negative-equity guarantee and the right to remain in your home for life.

Areas I cover around Southport

Home visits across Southport and the Sefton coast.

I'm happy to travel — many clients prefer a face-to-face chat over a cup of tea at home.

BirkdaleAinsdaleFormbyChurchtownHillsideMarshsideCrossensBanksHesketh BankTarletonMeols CopKewBlowickHigh ParkWoodvaleFreshfieldHightownOrmskirkBurscoughScarisbrick
Common questions

Equity release in Southport — the basics

Who is equity release for?

Homeowners aged 55 and over who want to release some of the tax-free cash tied up in their home, without having to move.

Will I still own my home?

With a Lifetime Mortgage — the most common form of equity release — yes. You remain the owner and have the right to live there for life, protected by Equity Release Council standards.

Can I leave an inheritance?

Yes. The level of inheritance will depend on factors such as interest rate, amount released, property growth and life expectancy. I'll show you the numbers clearly so you can decide.

How much does the advice cost?

Your first consultation is free. If you proceed, the maximum fee is £1,695 payable on completion.

Thinking about equity release in Southport?

Book a free, no-obligation chat. No jargon, no pressure — just clear answers to your questions.

Equity Release products, such as a Lifetime Mortgage or Home Reversion Plan, may reduce the value of your estate and could affect your entitlement to benefits. To understand the features and risks please ask for a Personalised Illustration. 55Plus is a trading name of Mortgage Salad Ltd, authorised and regulated by the Financial Conduct Authority (FRN 566220).